The way I define it in Screw Cupid, i.e. in the context of initiating conversation with a guy you like, neutrality is the face you put forward and an attitude that governs your body language and words. The point of being neutral is to keep him guessing as to whether or not you're interested in him, at least initially. The logic behind this is that when Person A knows that Person B likes them (which is what happens when Person B says "Hi" to Person A), Person B immediately becomes less interesting to Person A. There's no chase, and therefore no challenge.
Just to be clear, I'm not advocating stringing someone along or keeping them guessing for longer than about 10 minutes. Neutrality is about taking advantage of a social norm - i.e. that people like a little bit of a chase. Make it too easy and it's boring. Make it to hard and it's annoying. Keep it in the middle - i.e. by being neutral - and it's interesting and fun.
Neutrally yours,
S
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